US-Based Mobile Marketing Firm Leanplum Acquires Bulgaria's Connecto

US-Based Mobile Marketing Firm Leanplum Acquires Bulgaria's Connecto

US-headquartered mobile marketing solutions provider Leanplum said on Wednesday it has acquired Bulgaria-based Connecto, a provider of artificial intelligence (AI)-powered conversational marketing, for an undisclosed price. By bringing together Connecto’s AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real time across a wide range of connected experiences, Leanplum said in a statement."After becoming a key player in Rakuten Viber’s bot ecosystem and partnering with brands such as Coca-Cola and Visa, we are excited to integrate our extensive IP for Natural Language Processing and sentiment analysis into Leanplum’s leading mobile engagement platform," Vassil Popovski, CEO at Connecto, said. Emerging real-time interaction technologies like voice assistants and bots are experiencing a marketing shift from one-way broadcasts to two-way conversations, according to Momchil Kyurkchiev, Leanplum co-founder and CEO.

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