Greek National Tourism Organization Secretary General Dimitris Fragakis analysed tourism's substantial role in promoting social cohesion in Greece, while speaking at a debate organized by the Greek House Davos at the World Economic Forum 2022. Among others, Fragakis said that "tourism was what kept the Greek economy on its feet during the long fiscal crisis, coming to account for 25 percent of GDP and offering jobs to over 750,000 people." Despite the huge economic crisis, he noted, by virtue of a very effective government plan, tourism managed to bring in around 15 billion euros in revenues in 2020-2021.
Fragakis also claimed that the main target for the future was clearly the sustainability of tourism. The wager for the current decade, he said, was to further spread the tourism product, both spatially and in duration, thus bringing about a further increase in revenues for more regions of the country and more individuals.