This Black Friday will be like no other

This Black Friday will be like no other

This year’s Black Friday promotional event will be like no other before it. The day of major offers by retailers, which this year falls on November 27, will be different due to the pandemic, and with two main distinguishing features: It will last even longer than usual and take place mostly online.

Some special offers have been already been advertised by chains in Greece as “Black Friday offers” since late October, so this November will likely be a Black Friday month.

The switch to mostly online offers constitutes the biggest challenge for retailers, after their order and delivery management systems were stretched during the spring quarantine period, with major delays reported then.

“At peak times for electronic commerce during the lockdown we would make 10,000-12,000 shipments per day. Now we are expecting three times as many,” a top official at a leading electrical and electronic goods chain tells Kathimerini. He adds that the biggest retailers, mainly those involved in the tech products sector, have already started their dry runs for Black Friday, so as to be as ready as possible to handle a huge number of orders.

Cookies Preferences
Choose Type of Cookies You Accept Using

These cookies are required for the website to run and cannot be switched off. Such cookie are only set in response to actions made by you such as language, currency, login session, privacy preferences. You can set your browser to block these cookies but our site may not work then.

These cookies allow us to measure visitors traffic and see traffic sources by collecting information in data sets. They also help us understand which products and actions are more popular than others.

These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow these cookies you will not experience targeted ads for your interests.