The celabrated Sofia Hotel Balkan, a Luxury Collection Hotel, unveils new name

The celabrated Sofia Hotel Balkan, a Luxury Collection Hotel, unveils new name

The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide announced the new name of the internationally renowned Sofia Hotel Balkan, a Luxury Collection Hotel, Sofia. The celebrated hotel welcomed its first guests in 1956 and will continue to offer today’s new generation of luxury travellers discreet and personalised service amid its contemporary and majestic splendour.

Sofia Hotel Balkan is one of the city’s grandest hotels and architectural landmarks. The hotel offers 184 elegant guest rooms and suites with high ceilings and modern amenities. The spectacular lobby and archways of ceiling-high columns create a majestic ambience while guests can enjoy exceptional dining experiences at the signature restaurant, bar and nightclub. Other facilities at Sofia Hotel Balkan include a fitness centre, business centre, executive lounge, as well as elegant ballrooms and expansive conference rooms for hosting memorable events and celebrations.

Centrally located in the vicinity of the Presidential Palace, the hotel has always been the place in Sofia where influencers and business leaders have gathered to experience the city’s social and cultural scene. Sofia Hotel Balkan is also within easy walking distance to the city’s main attraction and is preferred residence for discerning travellers who seek a sophisticated and intimate environment in the Bulgarian capital.

"The destination authority of the Bulgarian capital, Sofia Hotel Balkan provides global travellers with memorable travel experiences along its exceptional service, distinctive heritage and unique design," said Athanasios Pantazis, General Manager, Sofia Hotel Balkan. “We invite visitors to discover the heart of the Balkan Peninsula, its rich heritage and hidden gems together with us, through the expertise of our Luxury Collection concierge.”

The Luxury Collection is an ensemble of more than 85 of the finest hotels and resorts around the world, spanning 30 countries, offering the brand’s signature concierge service, lavish amenities and indigenous cultural experiences. Catering to the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Magnificent decor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience.

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