Swedish streaming and publishing company Storytel said on Tuesday that it has launched operations on the Bulgarian market, its fifteenth globally."Storytel is coming to Bulgaria with the ambition the create a new category, on the back of the traditionally high interest of Bulgarians towards reading and literature, as well as the increasing demand for digital content with a subscription fee," Lisa Vasileva, manager of Storytel for Bulgaria, said in a statement.Storytel, which offers audiobooks and e-books, is starting its service in the country with a catalogue of 300 books in Bulgarian and over 50,000 in English, the company said.According to commercial register data, in October 2017 Storytel Sweden acquired Bulgaria's D&D Factory, which was previously fully owned by private investor Deniz Gerganova, for an undisclosed price. In January this year, D&D Factory was renamed to Storytel Bulgaria.