Sofia Court Cancels 7.6 mln euro Fine on Metro Cash&Carry Bulgaria

Sofia Court Cancels 7.6 mln euro Fine on Metro Cash&Carry Bulgaria

A Sofia court said it has canceled a 14.9 million levs ($8.57 million/7.6 million euro) fine imposed by the country's anti-trust body on retailer Metro Cash&Carry Bulgaria for illegal comparative advertising.Metro Cash&Carry's advertising campaign cannot be defined as comparative advertising, it does not discredit and tarnish the reputation of local competitor Lidl Bulgaria, nor does it benefit from Lidl's popularity and practice to hold "theme weeks", the Sofia administrative court stated in its ruling earlier this week.The ruling can be appealed before the Supreme Administrative Court within two weeks.The fine imposed by the Commission for Protection of Competition was equal to 2% of Metro Cash&Carry Bulgaria's annual turnover in 2017. It followed a probe into a complaint submitted in February by Lidl Bulgaria.Metro Cash&Carry Bulgaria is a wholly-owned unit of Dutch-registered Metro Cash&Carry International Holding, and is part of German retail group Metro Cash&Carry. It operates 11 stored across nine of the country's biggest cities.Lidl, a global discount supermarket chain which is part of Germany's Schwarz-Gruppe,  entered the Bulgarian market in 2010 and currently operates stores in 46 cities.(1 euro = 1.95583 levs)   

Previous Next
Close
Test Caption
Test Description goes like this
Cookies Preferences
Choose Type of Cookies You Accept Using


These cookies are required for the website to run and cannot be switched off. Such cookie are only set in response to actions made by you such as language, currency, login session, privacy preferences. You can set your browser to block these cookies but our site may not work then.


These cookies allow us to measure visitors traffic and see traffic sources by collecting information in data sets. They also help us understand which products and actions are more popular than others.


These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow these cookies you will not experience targeted ads for your interests.