PR forum sets focus on reputation management
On September 28, HBCB organized a PR forum entitled "Can your image benefit in times of crisis?" The event took place at Sheraton Hotel Balkan. Five prominent PR Companies - All Channels Communication, Apra Porter Novelli, Civitas Global, M3 Communications Group and V+O Communication took part in the forum and shared experience, case studies and knowledge, useful hints and ideas on the effective Public Relations practices.
"We have to make sure that we take care of one of the most valuable assets every person and every organization has - our image," said HBCB's Chairman Ioannis Polykandriotis in his opening remarks.
The event was well-attended by HBCB members and managers from other companies who came to obtain first-hand information about the newest trends in Public Relations.
The presentations of the speakers will be made available online on HBCB's website soon:
"Beyond corporate reputation management into building dialogues"
Mr. Nikolay Boykov, Managing Director of All Channels / PR - All Channels Communication
"Dao of the social media - the perfect weapon in times of crisis!"
Mr. Lubomir Alamanov, CEO - Apra Porter Novelli
"How change management and corporate communications can turn black to white"
Ms. Pandora Lycouri, General Manager of CIVITAS Group - Civitas Global
"Online media: challenges, threats, opportunities and the changes of PR business"
Mr. Maxim Behar, CEO - M3 Communications Group, In.
"Can your image get out dry of the water? - Crisis communications"
Mr. Dimitar Naydenov, PR Manager - V+O Communications in cooperation with Wolf Theiss law firm
HBCB greatly appreciates the kind support of Eko Bulgaria, UBB, Globul, Alpha Bank, Germanos.
