The strategic management of the country's image is not an option, but a necessity of national importance," Prime Minister Alexis Tsipras said at the first meeting of the Council of National Communication Policy (SEEPE) on Tuesday and underlined that "in this historic moment we are able to rebuild the image and reputation of Greece and to cause a domino of positive developments."
Tsipras stressed that "we must draft a comprehensive plan of communication policy, because if we do not take care of our country's image, someone else will do it for us" and announced eight initiatives that will directly improve the image of Greece.
- Doubling the advertising expenditure in tourism sector
- Implementing a communications programme and activities in all public sector entities
- Cooperation and connection of the press offices of the ministries with the Secretariat General of Information and Communication aiming at the promotion of the government work in the domestic and foreign market
- Communication initiatives by ministry, fame trips organization, action of distinguished and innovative personalities (ambassadors)
- Portal dedicated to the actions of each ministry with a clear and common communication identity
- Communication support to small and large initiatives which will act as an attraction of international interest
- The promotion of Athens can be one of the strategies to improve the country's image
- A more extended and in depth study of Greece's image today both in the country and outside the country