Modern Retail In Bulgaria Continues To Rise
Thursday, 30 October 2014
The modern retail outlets in Bulgaria continue to increase their market share, on the account of the small independent stores, shows a GfK survey, quoted by Dnevnik.bg.
In 2007 the modern retail outlets, such as super- and hypermarkets, held 42% of the FMCG sales, while in 2011 their share reached 55%.
According to the same survey, the top 5 largest FMCG retailers in Bulgaria are Kaufland, Billa, CBA, Lidl and Penny.
In Bulgaria discounts and promotions account for only 10% of the sales, while for comparison in the Czech Republic it is 49% and in Hungary – 28%.
The GfK survey shows that the consumer confidence in Bulgaria is recovering slowly and currently has almost reached its pre-crisis levels. At the same time, however, the consumer outlook in Bulgaria, compared to the rest of Europe remains negative and 82% of the people don't expect to improve their financial status in the next 12 months.
A considerable part of the household income in Bulgaria is spent on food – 45%. Seventeen percent are spent on utilities and home repairs and 14% - on transport and communications. The situation is similar to that of Romania, Serbia and Russia.