Chipita Bulgaria is a part of Chipita Group of companies, operating in 65 countries. Chipita Bulgaria was established in 1995 and the local production started in August 1996.
Currently, Chipita Bulgaria is a production and hub centre for West Balkans and Middle Europe.
The company produces and markets flour based snacks & chocolate confectioneries.
7DAYS, Chipita's International brand, has become generic to the Croissant and a key brand in the savory snacks and Bread Chips markets. Main 7DAYS product categories in Bulgaria are: Croissants, Bake Rolls (baked bread rolls), Cake bars, Swiss Rolls and other dough - based snacks, such as Borseto.
7DAYS products are authentic Baked goods, made with the best quality ingredients (wheat flour, delicious fillings, exciting seasonings). They keep their freshness and taste, they are pleasurable and immediate to enjoy at an affordable price. They are for everyone, anytime, anywhere. Produced with proprietary technology, highest safety and quality standards in factories that are HACCP, IFS and AIB certified. Both 7DAYS croissants and Bake Rolls are market leaders in Bulgaria. Another market leader brand of Chipta is Fineti – a wide range of chocolate spreads and kids products.
In 2013 Chipita re-launched with a huge success in Bulgaria the popular Chipicao brand, mostly preferred by kids.
In 2014 the company successfully relaunched the unique choco covered croissant 7DAYS Choco and launched a new Bake Rolls product with the traditional Chubritza taste.