JYSK Launches New Store Design in Bulgaria

JYSK Launches New Store Design in Bulgaria

JYSK Bulgaria, a unit of Danish bedding and furniture retailer JYSK, opened its first 3.0 concept store in Burgas, on the Black Sea coast, following renovation works worth 490,000 levs ($280,000/250,000 million euro), the company said on Friday.JYSK Bulgaria plans to upgrade more of its stores in different cities by the end of the year, the company told SeeNews in an email.Under the new store design, shop items are arranged in theme zones replicating an authentic home environment, JYSK Bulgaria said in a statement earlier this month.The company also said in the statement that it plans to hire some 250-300 new employees at its 105 million euro distribution centre in Bozhurishte, near Sofia.The centre, which will service deliveries to other countries in the region, is expected to reach full capacity by the end of the year.JYSK entered the Bulgarian market in 2005 and currently operates 26 stores in the country.(1 euro = 1.95583 levs)    

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