IBM is increasingly working with telecoms, alongside with companies from the financial sector which traditionally are early adopters of new technology, as they seek to transform digitally and tap into new businesses, Igor Pravica, IBM country manager for Bulgaria, said."We are in a time of pathbreaking technological growth and this trend is not going to stop. Digitisation has opened the doors for new relationships, new business models and new productiveness to differentiate, to lead or to be led by competition," Pravica told SeeNews in a recent interview. Businesses in Bulgaria recognised this critical moment of change and took action, i.e. they focused actively on including new technologies into their business environments which clearly impacts the level of digital maturity in Bulgaria, he added. "It is evident that enterprise CIOs are already investing or they are going to invest in AI to improve decision-making capabilities and personalise customer experiences. AI isn’t a futuristic concept anymore, AI has been applied in new ways across industries and it is able to solve specific problems at the enterprise level. At the same time, more and more startup companies in the Southeast Europe region including Bulgaria find value in IBM Cloud and blockchain.