In 2010 GLOBUL has reduced its carbon emissions by 7% year-on-year, thus saving the environment a total of 1,862 tons of greenhouse gases (GHG). The company is the first Bulgarian operator that measures the environmental footprint of its operation aspects and implements a set of initiatives to minimize it within the long-term environmental sustainability strategy GLOBUL Green.
The reduced carbon emissions can be mainly attributed to the energy efficiency projects in the operator's network of base stations which have consumed 52% less fuel oil and 3.9% less electricity, although their total number has increased by 5.3% compared to 2009.
As a result of the focused efforts to encourage responsible behavoiur among customers, in 2010 some 23% of the operator's subscribers have not used paper invoice and 23% of all pre-paid b-connect recharges were electronic. Together they saved some 60 tons of paper last year compared to some 20 tons in 2009. Moreover, in 2010 GLOBUL and GERMANOS clients and employees transferred for recycling 2.8 tons of obsolete mobile handsets, batteries and accessories, which is a 65% increase year-on-year.
In 2008 the operator launched the long-term environmental sustainability strategy GLOBUL Green, and as of September 2010 the company started partnering with the consultants from denkstatt Bulgaria on the implementation of environmental management system. In the last year alone, GLOBUL has invested BGN 676,000 in the promotion and implementation of green initiatives and was recently awarded 2010 Investor in Environment by the Bulgarian Business Leaders' Forum (BBLF). As a result of all the company's efforts in the environmental sustainability field, some 71% of consumers perceive GLOBUL as Bulgaria's green operator according to a representative marketing survey by end-2010.