GLOBUL is the first Bulgarian company to use the innovative eco-media Green GRAFFITI to promote its Drive Safely. Use hands-free! campaign.
The green graffiti are new environmentally friendly advertising tool which 'tattoos‘ the campaign's message on pavements by cleaning them out with high pressure water spray.
Once again, GLOBUL reminds drivers to be responsible behind the wheel but this time the initiative motto is visible to pedestrians in Sofia. Besides its appealing and out-of-the-box look, this new communication form is completely carbon neutral and supports sustainable development. The Netherlands-based company Green GRAFFITI donates a certain amount of money for each litre of water used to countries with drinking water deficit.
The green graffiti carrying the Drive Safely. Use hands-free! message can be seen at 20 locations in Bulgaria's capital, including the St. Alexander Nevsky Cathedral square, the pedestrian area at the Tsarigradsko Shousse Blvd. subway between the Bulgarian Telegraph Agency (BTA) building and the Polygraphy Institute and in front of malls, on boardwalks, tunnels and Blue parking areas in Sofia.
GLOBUL and GERMANOS organize their 4th Drive Safely. Use Hands-Free! campaign for safe use of mobile phones behind the wheel. Bulgarian GP2 Series driver Vladimir Arabadjiev is again the official ambassador of the campaign and the main partner of the initiative is Sofia Traffic Police.