GLOBUL launched an exclusive advertising campaign which promotes operator's new offer - GLOBUL WELCOME GUARANTEE. The campaign features actual company's employees, including the Chief Sales Officer Anatoli Georgiev who plays the leading role in the TV spot. For the first time, a top management representative of a Bulgarian mobile operator appears in a TV commercial to present a new service.
GLOBUL WELCOME GUARANTEE envisages clients to have the option to terminate their contracts without penalties and with a refund of the monthly fee if they are not fully satisfied with quality of the GLOBUL services and products. GLOBUL is the first operator to offer money-back service quality warranty on the Bulgarian market using company's employees as faces of the advertising campaign.
"The aim of the campaign is to show the policy of transparence that we all at GLOBUL respect. It is important for us to make clients feel special and to assure them we do understand their needs. We are confident in the quality of our products and customer services and we would like our clients to find it out for themselves. WELCOME GUARANTEE is an offer which provides clients with the opportunity to freely choose services and enjoy flexibility to decide whether to conclude a contract." - Mr. Georgiev commented.
The TV spot was shot for a total of 15 hours at seven locations, including the remodeled GLOBUL shop at Sofia's Mall Serdika, the operator's Customer Service Center and company's office building in Business Park Sofia.
GLOBUL new advertising campaign will continue until April 23 and the TV spot will go along with outdoor and print advertisement.