German discount retailer Lidl opens its first stores in Bulgaria today, offering shockingly low prices, a move that will certainly heat up further the competition in the sector.
The fourteen shops are located in eleven cities - Sofia, Plovdiv, Varna, Stara Zagora, Pazardzhik, Sliven, Kurdjali, Petrich, Montana, Lovech and Gabrovo.
The investment totals EUR 100 M. The company plans to expand its operations in Bulgaria in the short term, bringing the total number of its outlets up to forty.
The German supermarket chain opened last month its logistics centre with TBA of 36,000 sq.m. in the village of Ravno Pole. The project also has office and retail area amounting to 6,000 sq.m. and 4,000 sq.m. respectively.