E-Commerce Grows by 15-20 Pct in 2018, Survey Shows
E-commerce shows significant growth, rising by 15-20 pct this year, according to a survey conducted by the Association of Business and Retail Sales of Greece (H.R.B.A), ELTRUN and the e-commerce laboratory of the Economic University of Athens. The survey showed that enterprises with a digital sales channel in Greece numbered 7,000 in total and that the category of e-purchases with the largest growth is take-away food. Greek consumers were increasingly opting for Greek e-shops using smartphones and tablets but were still using personal computers for their online purchases. More specifically, the survey showed that a 50 pct of respondents used the Internet to book a hotel in the January-September 2018 period, followed by travel services (46 pct), takeaway food (43 pct), clothing/footwear (42 pct), computer equipment (41 pct), electronic devices (40 pct), e-tickets (39 pct), books (37 pct), household items (36 pct), pharmaceuticals (30 pct), personal care (30 pct) and insurance (26 pct). All these categories showed insignificant changes compared with 2017, with the exception of the takeaway food order category.