A recent survey of Discovery Channel among its audience showed that Bulgaria was the top tourist destination in Europe.
This was announced by Gerard de Frouville, representative of Discovery Channel, during the opening of the Sixth international meeting of tour operators in Plovdiv on Thursday.
The survey was conducted among 35 000 viewers of the TV channel, the Bulgarian National Radio (BNR) reports.
Viewers pointed to Bulgaria as the most desirable tourist destination in Europe and a place, which they would like to visit this year.
De Frouville attributed this to the campaign of the Bulgarian Tourism Ministry, which promoted the country with a video clip, which is aired on four TV channels.
His colleague, Lawrence Pavely, added that Plovdiv was of extreme interest for the projects of Discovery Channel.
Pavely shared that the crew will make a lot of photographs during their current stay and the TV channel planned to come back and shoot a movie about the city.
Representatives of more than 110 tourist organisations from sixteen countries are participating in the meeting, which will last until April 25.
The event was unveiled by the mayors of Plovdiv and Thessaloniki, Ivan Totev and Yiannis Boutaris, with the Bulgarian Deputy Minister of Tourism Irena Georgieva also attending.