Cyprus To Promote Itself as Year-Round Tourist Destination

Cyprus To Promote Itself as Year-Round Tourist Destination

The Cypriot government has approved a strategic plan to promote the country as a year-round tourist destination which involves incentives for air carriers for increasing visitor traffic to the island.

The purpose of the plan is to respond actively to strong international competition in tourism, state-run Bulgarian National Radio (BNR) quoted government spokesman Stefanos Stefanou as saying during a presentation of the plan.

Among the planned incentives are a decrease of airport fees for low-cost air carriers which report a rise in passenger numbers. The government also plans to open new routes to and from the island.

According to the Cyprus Tourism Organisation, Cyprus saw a 10% growth in tourist numbers and a 14% increase in tourism revenue in 2011.

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