Companies in SEE must invest in reskilling, upskilling to stay competitive - survey

Companies in SEE must invest in reskilling, upskilling to stay competitive - survey

Companies in Southeast Europe (SEE) should invest in reskilling and upskilling their staff in order to be competitive amid the rapid changes in work dynamics and the economic downturn caused by the Covid pandemic, a recent survey by Swiss human resources solutions provider Adecco Group showed.

Countries with a well-developed digital infrastructure, both public and private, high social mobility and a tech-savvy workforce are better poised to handle the Covid-19-induced changes, Addeco Group's Inovantage report published last month shows.

The report analyses global trends in workforce development and participation, with a focus on Slovenia, Croatia, Romania, Bulgaria, Serbia and eight other countries.

In the whole region, there will be an increased demand for staff that is highly-specialised in the field of artificial intelligence and machine learning, data analysis, internet of things and social media, Adecco also said.

Bulgaria is ranked 55th spot in the Global Talent Competitiveness Index 2020, an annual benchmarking report developed by INSEAD, the Adecco Group and TATA Communications. The country’s main strength relates to the retainment of jobs, while the greatest scope for improvement is found to be the attraction of workforce.

The 2020 GTCI measures and ranks 132 countries and 155 cities based on their ability to grow, attract and retain talent. The index is the simple average of six pillars - regulatory, market, business, and labour landscapes within a country, attracting talent, growing talent, retaining talent, vocational and technical skills, and global knowledge skills.

The younger population of several countries in the region, Turkey, Serbia and Greece has fewer chances for a promising future on the labour market, Adecco also said. As many as 29.5% of the young population in Turkey were neither studying nor working in 2019, followed by Serbia and Greece with 19% and 17.7%, according to Eurostat data.

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