Coca-Cola HBC Bulgaria received first prize in the "Big Business" category for its overall environmental protection policy within the "Green Bulgaria" national campaign of the Ministry of Environment and Water.
The award and certificate of appreciation were presented personally by the Minister of Environment and Water Mrs. Nona Karadjova to Nikos Kalaitzidakis, General Director of Coca-Cola HBC Bulgaria, at an official ceremony in Lozenets Residence.
The "Green Bulgaria" campaign by the Ministry of Environment and Water included over 75 companies and business organizations that had submitted nominations in 3 main categories: small, medium and large businesses. Applications of the companies were judged by an independent commission, and the leading criteria of the jury were: the company's operations should not be related to environmental protection activities, initiatives or projects should be funded entirely by the company and at its own initiative, the company should not have stopped investing in environmental protection even during the economic crisis.
Coca-Cola HBC Bulgaria participated with a nomination for a comprehensive environmental protection policy - one of four main areas in which the company conducts corporate socially responsible policy. The other three are: Community, Workplace and Marketplace. In these areas, the company focuses its efforts on seven key priorities: Water Resources Management, Climate and Energy, Packaging and Recycling, Consumer Health, Community Development, Staff Development and Working with Suppliers.
In Environment, in the priority areas of Water Resources Management, Climate and Energy, Packaging and Recycling, Coca-Cola HBC Bulgaria measures and records regularly and strictly the following indicators: quantity of water used (in liters), amount of energy used (in megajoules) and amount of waste generated (in grams) to produce 1 liter of ready for consumption drink. The company introduces a number of measures and projects aiming at their continuous reduction.
Coca-Cola HBC Bulgaria CSR policy is fully integrated within the company's business strategy and is managed and measured like any other key business indicators. In each of the seven priorities, the company sets goals and reports results within the annual Corporate Social Responsibility Report, along with the other 27 countries of the Coca-Cola Hellenic Group. It is prepared in accordance with the standardized requirements of the Global Reporting Initiative (GRI) and focuses on key business areas.