Bulgarian Watchdog Fines Balkam Group 1.3 Mln Euro for Product Imitation

Bulgarian Watchdog Fines Balkam Group 1.3 Mln Euro for Product Imitation

Bulgaria's Commission for Protection of Competition said on Monday that it has fined local Balkam Group 2.6 million levs ($1.5 million/1.3 million euro), or 6% of the company's turnover in 2017, for product imitation. Since December 2017, Balkam Group has produced and distributed ground coffee under the brand name Brazil Selection Gold, which was packaged in a way which imitates the original packaging of the Nova Brasilia coffee brand, the regulator said in a statement.Balkam Group produced the coffee by the order of Agro Foods Bulgaria, which in turn was fined 40,000 levs by the competition authority. The regulator's decision follows proceedings launched at the request of Jacobs Douwe Egberts BG and Jacobs Douwe Egberts OPS BG - both wholly-owned units of Dutch-based Jacobs Douwe Egberts International.Balkam Group, established in 1994, offers coffee under several brands, including Spetema, LaVista, Santos Royal, Vendigo and other.

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