Bulgarian public relations expert Maxim Behar has been selected to moderate the opening debate of the World PR Forum in Davos, Switzerland. The World Forum for Communication Top-Managers will start on February 17 in Davos, Switzerland, and will continue for two days.
Bulgaria's PR guru Maxim Behar will be in charge of the debate between two of the world's leading experts in PR and marketing - Paul Holmes, Founder and CEO of The Holmes Report and the SABRE awards, and Garrett Johnston, VP Marketing Strategy of X5 Retail Group. Holmes and Johnston will debate on "New PR @ New Marketing".
The first edition of the world PR forum took place in February 2010, in the Swiss mountain resort Davos immediately after the end of the World Economic Forum, with Maxim Behar being the only lecturer not only from Bulgaria but also from Central and Eastern Europe.
In September 2010, Behar, who is the CEO of the largest Bulgarian public relations company M3 Communications Group, Inc., was elected among the members of the international committee organizing the 2011 world PR forum in Davos, Switzerland. He is the only Bulgarian member of the committee of the top global PR event.
In addition to moderating the opening debate of the World Forum for Communication Top-Managers, Behar has also been selected to be the host of the official award ceremony for the best PR experts at the Forum's gala dinner, Sofia News Agency reported.
Some 350 participants will attend the 2011 Communication on Top Forum in Davos, double the number of participants in 2010.