Bulgaria was among the 8 countries that received an invitation for a ministerial meeting speaker at the largest international tourism exhibition for professionals and the public, ITB Berlin, the press centre of the Ministry of Tourism announced.
The discussion was moderated by United Nations World Tourism Organization (UNWTO) Secretary-General Taleb Rifai, while Bulgaria was represented by Minister of Tourism Nikolina Angelkova.
The meeting was themed New Business Models in a Digital World.
“Tourism is among the main economic sectors in Bulgaria and it is highly important we respond to future challenges, including digitalization,” Minister Angelkova commented.
In her words, the state works consistently in this direction and a number of steps have already been taken in the sector of tourism.
“We maintain online registers; we drew up regulations on the functioning of a single system for electronic tourist information; we obliged hotels of higher categories to offer Wi-Fi [services] to guests,” Angelkova stated.
She added it was highly important to respond to future challenges, especially in the field of marketing.
Due to this, the ministry will rely mostly on promoting the country online in 2016.
Minister Angelkova also participated in the 6th meeting of ministers of the Silk Road Programme member states.
The participants in the meeting focused on the possibilities for achieving sustainable development through public-private partnership.
According to her, public-private partnership is frequently associated with big infrastructural projects but it could be highly successful in practice in the field of tourism, too.
FOCUS News Agency