Bulgaria Tourism Minister Met with Portugal Economy Minister (ROUNDUP)
Monday, 03 August 2015
Bulgaria will use Portugal’s experience in the planning of the advertising of the country. This has been agreed at a meeting between Bulgarian Minister of Tourism Nikolina Angelkova and Portuguese Minister of Economy Antonio Pires de Lima, FOCUS News Agency reported.
The meeting in Lisbon was also attended by Portugal’s Secretary of State of Tourism Adolfo Mesquita Nunes, the press office of the Bulgarian ministry announced.
At the meeting it was also agreed to work out a protocol on cooperation in the field of tourism between the two countries, which document to be inked at the sitting of the General Assembly of the World Tourism Organisation in September this year.
The officials also discussed the cooperation in the field of marketing.
“We will shift the way the country is advertised, we will promote the winter tourism during the summer and the summer tourism – during the winter,” Minister Angelkova explained.
In her words, Bulgaria’s new advertising programme will pay particular attention to the digital marketing.
Minister Antonio Pires de Lima informed that Portugal had chosen such advertising type, too. The internet channels and the organisation of journalists’ tours have major place in the marketing strategy of the country, while the print and TV advertising are slightly highlighted.
Last year there were around 500 such tours with representatives of the media, while the result is 16 million tourists annually.
“The experience shows that such methods are very successful for the smaller countries and we work in this direction, too,” Minister Angelkova remarked.
In this sense, Minister Antonio Pires de Lima expressed readiness to provide Portugal’s marketing strategy to Bulgaria.