Bulgaria to Promote Own Tourism to Bulgarians

Bulgaria to Promote Own Tourism to Bulgarians

Bulgarian Economy Ministry is launching a new national tourism campaign in December, which aims to convince Bulgarians to spend their vacation in their native country.

On Tuesday, the ministry announced that the campaign will be presented by TV channels, radios, print editions and popular websites. There will also be ads in the centers of the cities and on key roads.

Deputy Economy Minister, Ivo Marinov, has explained that the campaign will be financed under the EU program "Regional Development." So far, contracts for about BGN 2,1 M have been signed.

According to the projects, advertising clips are supposed to start airing on the Bulgarian National Television, on the private TV channels bTV and Nova TV and on the cable TV channels Diema, Diema 2 and Diema Family.


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