Bulgaria Pins Hopes on New Tourist Brand to Boost Tourist Arrivals by Quarter
The economy ministry expects that the country's new national tourist brand will bring up by 25% the number of foreign tourist arrivals in five years.
The new brand will be officially unveiled in March at the ITB international tourism fair in Berlin, the ministry said in a statement on Thursday.
In addition to the umbrella brand with slogan reading "Find and share", the ministry has developed ten sub-brands for different types of tourism in the country.
The new logo and slogan were chosen after conducting studies among Bulgarian and foreign tour operators and tourists from eleven countries. Analyses showed that 90% of the foreign tourists are satisfied with their vacation in Bulgaria and 80% would like to visit the country again, the ministry added.