Anti-Trust Body Slaps 7.7 Mln Euro Fine on Metro Cash and Carry Bulgaria

Anti-Trust Body Slaps 7.7 Mln Euro Fine on Metro Cash and Carry Bulgaria

Bulgaria's Commission for Protection of Competition (CPC) said on Monday that it has imposed a 15 million levs ($8.8 million/7.7 million euro) fine on retailer Metro Cash and Carry Bulgaria over illegal comparative advertising. Metro Cash and Carry is obliged to halt the advertising campaign and announce the regulator's decision in two national dailies, the CPC said in a statement. The probe was launched following a complaint submitted by local competitor Lidl Bulgaria. Metro Cash and Carry's campaign discredits and tarnishes the reputation of Lidl Bulgaria, and gives the company a possibility to benefit from Lidl's popularity and its practice to hold "thematic weeks", CRC said. The fine is equal to 2% of Metro Cash and Carry Bulgaria's annual turnover in 2017.Metro Cash and Carry Bulgaria is a wholly-owned unit of Dutch-registered Metro Cash and Carry International Holding, and is part of German retail group Metro Cash and Carry.

Cookies Preferences
Choose Type of Cookies You Accept Using


These cookies are required for the website to run and cannot be switched off. Such cookie are only set in response to actions made by you such as language, currency, login session, privacy preferences. You can set your browser to block these cookies but our site may not work then.


These cookies allow us to measure visitors traffic and see traffic sources by collecting information in data sets. They also help us understand which products and actions are more popular than others.


These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow these cookies you will not experience targeted ads for your interests.