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23 04 2014
Chipita S.A announces its strategic partnership with Euroleague for the leading event of FINAL FOUR MILAN in May 2014.
The brand 7DAYS is a global partner of the biggest European basket championship and has become the official snack of the Turkish Airlines Euroleague Final Four which will take place this spring's 2014 in Milan, Italy from May 16th until the 18th .
"Euroleague Basketball welcomes Chipita, one of the largest food companies in Europe, to our family of our global partners," Mr. Jordi Bertomeu, Euroleague Basketball President and CEO, said. "Chipita is a company with a strategic development plan with many similarities to our own and in key markets of common interest. I firmly believe that the 2014 Turkish Airlines Euroleague Final Four in Milan is a unique opportunity to set a solid foundation for future initiatives between us."
"It’s an honor for us to be global partners of Euroleague as we share the same core values," Mr. Spyros Theodoropoulos, CEO Chipita S.A., said. "Basketball, and especially the leading event of the Final Four, can be well associated with our 7DAYS products, which are already present in more than 65 countries and which have high brand awareness in most European countries. I strongly believe that this partnership can be beneficial for both sides."
Chipita was established 40 years ago and is now one of the largest food companies in Europe creating global brands. Each year it produces 4.5 billion products which are distributed to more than 500,000 points of sale in all 5 continents, and are available to almost one billion consumers. With factories in 10 different countries, it employs more than 9,000 employees daily from 35 different nationalities.